Tourism Strategy
On behalf of the Ashburton District Tourism Development Board we are pleased to release the Ashburton District Visitor Strategy 2019.
This is the first time a Visitor Strategy for the Ashburton District has been developed and is the result of many months of industry and working group members input.
The strategy process has provided an opportunity for the District to look at the big picture, to think critically about the challenges we face and how we can work together to develop a strategy for the future, which will provide focus and direction for the visitor industry over the next ten years.
The strategy sets out objectives and actions needed to deliver four key goals:
1. We provide our visitors with a memorable and unique experience
2. Our tourism sector is prosperous and attracts investment
3. Our visitor industry and community work together for mutual benefit
4. We share our open space and environment with visitors in sustainable ways
The Ashburton District Council and Ashburton District Tourism Development Board are committed to implementing the Ashburton District Visitor Strategy 2019 and are proud to be leading this process. Each of the organisations has a crucial role to play, but to succeed in delivering in the goals, objectives and actions of this strategy we will require support from the entire visitor industry.
We look forward to receiving your involvement with the Strategy implementation to ensure the vision we have for our visitor industry and community becomes a reality.
Kelvin Holmes David Wilson Nigel Birt
Board Chairperson Board Deputy Chairperson General Manager
 | Ashburton District's Tourism Strategy Adobe Acrobat Document: 1.25 MB, 3.1 minutes @ 56kbps |
Hard copies can be picked up from the following distinations:
- Ashburton District Tourism
- Ashburton i-SITE Visitor Centre
- Ashburton Library
- Methven i-SITE Visitor Centre
- Staveley Store
- Mt Somers Store
- Hinds Store
- Rakaia Mobil
